The Artis Wall™ Story

Artis Wall™ is the result of creator Will Kimmerle’s desire to have a real reclaimed wood wall with the ability to remove it when necessary. Will and co-creator Patrick Cartellone have worked hard to bring you this beautiful and functional product that will provide interest and creativity to your space without the fear of permanent damage.

Artis Wall is a brand of Waddell Mfg. Co. located in Stow, OH. Waddell has been manufacturing quality wood products since 1879. We developed Artis Wall to build on the core of our business of premium wood and décor products.

Artis Wall provides homeowners as well as renters the ability to install authentic, beautiful accent walls in minutes, which can also be removed cleanly and re-installed in your next space. With our simple and smart, patented installation method, you just put your wall up, and get back to enjoying your space. Plus, the boards can be removed and reused as easily as they were installed. This is the first time that something like this has been possible.

We teamed up with people around the US to get the reclaimed wood from barns, buildings, and structures across America. The wood is then carefully cut and finished into thin panels allowing you to feature a unique piece of history on your wall.

Purchasing Artis Wall is just like investing in a piece of furniture, it moves with you. Before the creation of Artis Wall, homeowners and renters would install a nice wall and have to leave it behind or damage it when they move or decide to change trends.

WILL KIMMERLE

CREATOR

Will was named the Director of Operations in February 2015, culminating a five-year rise through some unique and successful organizations. Starting in the tech sector, he was able to acquire a detail oriented skill-set that delivered substantial growth in top lines sales and profitability.

While with Mustang Vacuum Systems, he combined a technical background with marketing savvy to develop new programs with key customers. With this background, a strong need for continuous process improvement and efficiency was created.

Will leverages this knowledge in the pursuit of improving the customer experience at Waddell Manufacturing. He is responsible for manufacturing, distribution and quality. Identifying problems and delivering solutions which have created a culture of excellence in the organization. This passion for developing new processes in product development and manufacturing has helped to deliver double digit growth. Will received a BS in economics from Rollins College.

PATRICK CARTELLONE

co-creator

Patrick is a sales and marketing veteran working for iconic brands such as Black and Decker, DEWALT, Glidden, Hoover and Dirt Devil in his 25 year career. Starting at Black and Decker, he went through their extensive Sales and Marketing training program. His passion for leadership helped deliver profitable sales growth at every organization.

While at Black & Decker, he earned the prestigious Eagle Performance Award for sales excellence and rose through the ranks in sales, marketing and management. He has been responsible for working with a diversified group of customers including The Home Depot, Lowe’s, Best Buy, Amazon, Costco, Home Shopping Network, Kohl’s, and Bed, Bath & Beyond.

Patrick has been in an executive role for the past 15 years leading teams from six to 300 associates and responsible for annual sales of $750M. With experience in strategic planning, value selling, account development, product development, channel management, brand marketing and executive management, he is well equipped to deliver results for many channels of distribution. Patrick received a BS in marketing from The Ohio State University.

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